Hey! I'm

Amit Varshney

Senior Product, UX & AI Design Leader | 14+ Years Driving Scalable, Measurable Outcomes

I help brands create accessible, conversion-focused experiences across SaaS, D2C, B2B, and B2C. Skilled in CRO, accessibility, design systems, and AI-powered strategy — certified in UX Design Essentials, Product Management, Design Systems & AI Generative

Testimonial

What people say?

Amit is one of those exceptional talents that you hardly ever come across. I had a pleasure of working with Amit when he was just starting out in his career and have known him well for the past ten years. He has a great design and creative thinking abilities.

His design was thoughtful, original, and utterly in keeping with what you were seeking. He can apply his design skills to any area of design, and his creativity seems to have no boundaries.

Vipin Sahu

Co-Founder, Webkul

Amit is a brilliant designer who has always been very creative, innovative and supportive. He is a very professional and observant designer who has never failed to impress me. I can confidently say that he is one of the best designers in the industry today, nothing short of brilliant when it comes to UI/UX and decision making. Every decision he takes comes directly from his immense research and experience. Not only is he good in creativity but equally thoughtful in creating the best user experience.

Kumar Kashyap

Founder, Xtage

I worked with Amit back in Flipt. Amit came in strong and immediately showed us what the art of the possible could be. He did not hold back his point of view and came up with unique design directions to support the journeys that our products needed. He was collaborative, yet voiced his opinion when needed and ultimately brought the product to life. His skills and experiences made a mark on our app which left our clients with delightful and meaningful experience. I would strongly recommend Amit to any organization that would like to bring in best in class user experiences and interactions.

Pawan Shroff

Producr Strategist, Angel Investor

I had the pleasure of working with Amit during a pivotal time at Scora when we aimed to transform our platform’s look and feel. He brought a fresh perspective to the design, skilfully balancing creativity with user-centric functionality. His ability to understand our goals, combined with a keen eye for detail, resulted in an intuitive and visually appealing interface. The design enhancements have significantly improved user engagement and satisfaction. I highly recommend Amit for any project requiring innovation and a thoughtful approach to UI/UX design.

Aparna Suresh

PreSales | Solutioning | Customer Engagement, Scora

Services

My Horizon

01.

UX & Product Design

✻ User Research & Insights

✻ Wireframing & Prototyping

✻ Usability Testing & Audits

✻ Information Architecture & Flows

02.

Visual Design

✻ Web & Mobile UI Design

✻ Design Systems & Style Guides

✻ Accessibility-First Interfaces

✻ High-Fidelity Prototypes

04.

Growth & Optimization

✻ Conversion Rate Optimization (CRO)

✻ Onboarding Flow Redesign

✻ UX Audits & Heuristic Evaluations

✻ Data-Driven Design Improvements

05.

AI-Driven Design & Development

✻ AI-Powered UX Research & Insights

✻ Automated Wireframes & Mockups

✻ Intelligent User Journey Optimization

✻ No-Code & AI-Assisted Prototyping

Work

My Horizon

Huestar

From Blank Screens to Daily Sparks of Inspiration

Huestar is a web-based platform that allows designers to explore, create, and manage color palettes while ensuring usability and accessibility.

From curated brand inspirations to complete color spectrums with tints and shades, from accessibility checks to developer-ready exports, Huestar offers a comprehensive experience for anyone working with colors.

SportsLumo

Pattern Library, Design System, Product Design & Management, UX, Logo Design

SportsLumo is a multi-sports platform built for sports enthusiasts. I contributed by naming the brand, creating the logo, designing the complete product, and leading cross-functional collaboration across tech, QA, SEO, marketing, and content teams.

Hey! I'm

Amit Varshney

What people say?

Services

My Horizon

01.

UX & Product Design

02.

Visual Design

04.

Growth & Optimization

05.

AI-Driven Design & Development

Work

My Horizon

Huestar

From Blank Screens to Daily Sparks of Inspiration

SportsLumo

Pattern Library, Design System, Product Design & Management, UX, Logo Design

Need Help?

Happy to help

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